It's a dark art we purvey

The proud folks of the marketing world that have brought you real-time end-to-end mission-critical turnkey solutions are working day and night to butcher the English language in new and interesting ways.

Consider the Sportsline media empire, aided and abetted by CBS, who promises that its revamped website will introduce "'Glogs,' short for game logs, a new form of live sports coverage on the Internet that brings original color commentary to the live sports game experience."

So I submit the additions to the American Lexicon, and light one candle in memory of Samuel Johnson.

slogs - sex logs
clogs - corporate news logs
gulogs - prisoner and detainee logs
exlogs - for those whose tastes run along a scatological bent
flogs - fetishist logs